Assessing Public Perspectives on Celebrity Culture and Fandom in Iran

Abstract
In recent decades, celebrity culture has experienced significant growth in Iran. Since the 2010s, Iranian society has witnessed an increase in both the number and diversity of celebrities, with new arenas such as politics and academic environments also undergoing the process of “celebrification.” Meanwhile, few surveys have been conducted focusing on public attitudes and perspectives toward celebrities and celebrity culture in Iran. The “Nation’s Opinion Poll” is a national survey aimed at describing the public’s attitudes toward celebrity culture in Iran, the extent of fandom toward celebrities, and the level of public trust in them.
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